Record-Breaking Approach
PREPARING
YOUR HOME
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Presenting a home in its best possible light is essential for achieving a record-breaking price.
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The largest pool of buyers consists of those seeking move-in-ready homes that require little to no work. To appeal to this audience, the home’s presentation must be flawless.
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After our initial meeting, I will assess what needs to be done to prepare your home. Minor tasks like touch-up paint, carpet stretching, patching holes, small repairs, and enhancing the exterior can make a big impact.
For more extensive updates, we might consider repainting large areas, updating kitchens and bathrooms, or replacing flooring and carpets.
However, my priority is maximizing your return on investment, so a full property renovation is only recommended when it’s truly beneficial.
SHOWCASING
YOUR HOME
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Once the home preparation is complete, I always recommend staging, whether through accessory staging or a full property stage. This step is crucial for creating a neutral, inviting canvas where buyers can envision themselves living.
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After staging, we proceed with high-quality media production. This includes professional photography, a cinematic video, and a 3D walkthrough, all showcased on a beautifully designed website.
To view examples of my property websites, click the tiles below.
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Beyond the visuals, a critical part of showcasing the home is telling its story. The property description not only details its features but also highlights its unique qualities, fostering an emotional connection with prospective buyers and making it feel like more than just a house.
PRESENTING
YOUR HOME
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By leveraging a high-quality property presentation, my marketing and advertising campaigns are designed to not only reach potential buyers but to capture their interest and create genuine demand.
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Once we identify the target audience and likely buyers, I implement strategic digital ads that engage viewers and follow website visitors, keeping your property top of mind.
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In addition, I send tailored email and text campaigns to targeted groups of agents specializing in homes like yours, as well as to my extensive network.
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Physical flyers are distributed to the surrounding neighborhood, encouraging local residents to share the opportunity with anyone they know who might be looking to move to the area.
What truly sets my marketing and advertising apart is the focus: your home takes center stage. Every effort and resource is dedicated to finding the right buyer—not to generate more listings for me.
11,632
Active Subscribers
In Database
32.66%
Average Email
Open Rate
27
Average Unique Clicks
Per Email
6
Listings Sold As A Direct Result Of Email Marketing Since 2021
REPRESENTING
YOUR HOME
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Reaching buyers is important, but converting their interest into action is critical. Engaging open houses provide the perfect opportunity to showcase your property at its best while highlighting what makes your home truly special.
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Achieving the best price requires genuine salesmanship. For private showings, I personally follow up with every agent to understand their client’s perspective and identify ways to make the home even more appealing.
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Negotiating a top-tier sales price goes far beyond simply tossing out numbers and hoping for the best. By collaborating with agents who have shown the home, we turn them into advocates for your property, working together to match their clients with the perfect home—yours.
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On Average, My Listings Receive 4 Offers.
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My Listings Typically Sell For 5% More Than Any Other Competing Homes.
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On Average, My Listings Are On The Market For Just 6 Days Before Finding A Buyer.
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7 Of My Listings Broke Records In 2023, In Both Neighborhoods & Cities.
CLOSING
YOUR HOME
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My role does not end once we accept an offer. While the buyer is in escrow, there are many important milestones to reach.
Since our sales price will be higher than all comparables, I personally meet with every appraiser to ensure that the details that they're looking at align and also so they have a firm understanding of why your home is worth more. While the buyer's appraisal has minimal impact on us, my goal is to ensure that every detail is paid attention to & risks are mitigated.
Communication with the other side is essential during this period. Following the timelines of contingencies set in our purchase agreement, I do everything I can to stay on top of all parties involved in the closing & take a proactive approach to
