In the dynamic world of real estate, leveraging the power of social media can be a game-changer when it comes to selling your home. However, it's essential to understand that a strategic approach is key to ensuring your home doesn't go unnoticed among the vast sea of online listings.

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CAPTIVATING VISUALS ​

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Social media is a visual playground, making it the perfect stage to showcase the unique features and charm of your home. Striking photos and engaging videos can capture the attention of potential buyers scrolling through their social feeds. Through recommended posts, social media provides an opportunity to reach new buyers. 

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TARGETED REACH​

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The targeted advertising capabilities of social media platforms empower you to reach specific demographics. This precision ensures that your home is seen by genuinely interested individuals, increasing the chances of finding the right buyer. Additionally, this method allows you to get in front of the target audience. Once a person interacts, social media ads will follow them around to keep your property top of mind. 

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CHOOSING THE RIGHT PLATFORMS​

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Not all social media platforms are equal for real estate. An agent's strategy should match the strengths of each platform and where your potential buyers are most active. An agent who focuses on one specific platform versus another may not align with the target clients, carefully review an agent's presence to ensure that it will work for your target client. For example, an agent with a large TikTok following will be unlikely to reach the right audience for a luxury listing. Utilizing resources like LinkedIn to get in front of A-level executives would be a better option. 

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TIMELY UPDATES ​

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Real-time updates keep potential buyers informed about your property. Whether it's a new listing, a price adjustment, or an upcoming open house, social media's immediacy can generate interest and prompt quick decision-making.

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SOCIAL MEDIA "STARS"​

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In today's world, getting "verified" on platforms like Instagram carries minimal weight. Additionally, posting comedic videos or stuff for "likes" will not find you a buyer. The fact is that social media is only a part of the strategy when selling your home - an agent using following or status on platforms should be a red flag. ​

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TAP INTO SAM'S SOCIAL NETWORK​​

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Sam Fitz-Simon proudly calls Pleasanton his home and has been an integral part of the Tri-Valley community since his move from the UK in 2002. With a unique perspective rooted in his educational journey through all levels of schooling in this region, he possesses a profound understanding of its evolution over the past two decades.

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In his role as a Tri-Valley Realtor, Sam seamlessly blends his extensive local knowledge with skills he honed during his tenure at prominent San Francisco startups. Over the past five years, he has consistently outperformed his peers, ensuring that his clients attain the best possible results and have a stellar experience.

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Dedicated to serving the Tri-Valley community, Sam wholeheartedly commits himself to meeting his clients' needs. If you're considering a move within, to, or from the area, don't hesitate to get in touch with him today.