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Ruby Hill Homes For Sale

REALTOR QUESTIONNAIRE

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In meetings with sellers, it's become evident that there's no simple way for them to determine which agent will not only get the best results but also represent their best interests. 

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When you're going to sell your home, you are employing an agent to do the job. Whether you're interviewing 10 different agents or just 1, knowing the right questions to ask will help ensure that you're entrusting someone that is not only competent but also has a strategy in place to get you the highest price and best terms

Ruby Hill Pleasanton

What Will Your Marketing Strategy Look Like?

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The fact is that every home is unique & deserves a tailored marketing strategy.

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 Generic open house, brokers tour, and syndication to Zillow & Redfin as a strategy won't cut it. The marketing strategy should showcase your home in the best light & highlight its unique factors that will drive buyers to the property. 

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What Would You Do To Advertise My Home?

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Many of the marketing aspects that Realtors implement focus solely on finding more sellers.

 

Advertising campaigns should focus on where your home's likely buyer demographic will come from. For example, if they're likely online, agents should deploy online & social media campaigns. They should be able to provide examples of times their campaigns have driven more buyers to a listing over the competing homes. 

Livermore Sage
Livermore Condo in Sage

What Is It About Advertising That Will Bring the Most Buyers?​

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All marketing should focus on one task, driving the most buyers to the property, rather than sitting back and waiting for buyers to find the home online. Some buyers may not know they're in the market until they see a home that captures their attention. More exposure means more demand, which oftentimes means a higher sales price. 

What Is Your Negotiation Strategy? 

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In negotiating, many agents do not understand the value of communication and the role that it plays. Having an open line with the buyer's agent combined with the experience and ability to connect with them on a personal level allows agents to pull certain strings, instead of just "pushing paper" back & forth. 

Townhome in Livermore
Condo in Sage

Do You Hire A Professional Media Team? â€‹

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Homes with cell phone pictures could sell, but encompassing all fields available, such as professional photography, video, drone & 3D Walkthroughs will help showcase the home in its best light.    

How Do You Prepare A Home For Sale?​

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Preparing a home for the market is a key part of the success it has in the public market. From decluttering & depersonalizing to deep cleaning, and even cosmetic updates, agents should work with you & be able to identify areas that could be improved to satisfy today's buyers. Homes that are prepped correctly sell for significantly more than those that are not. 

Patio in Sage Livermore
Townhome in Livermore

What Kind Of Promotional Material Would You Have?​

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Taking into account the buyer's experience when they visit, agents should have professional property brochures that highlight the best photos & features of the home. 

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All aspects, from the flyer design to the quality of the paper used should convey a consistent level of quality that your home deserves. 

Do You Recommend Staging?​

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Staging is highly recommended due to its ability to enhance the buyer's first impression. However, all seller's needs & budgets should be taken into account. If a seller is still living in a home, agents should work with the stager & sellers to identify where can be improved without impacting their day to day lives.  

Ruby Hill Luxury Homes
Condo for sale in Sage

What Would You Do To Set Up A Home For Offers?​

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Typically, agents would like to have all disclosures and inspections provided, making it quick & seamless for buyers to see the true state of the property. This helps relieve any potential negotiations during the escrow process & a tactic to help bring forward a non-contingent offer.

 

Additionally, agents should have a strategy on determining whether an offer-deadline is necessary. 

What Is Your Follow-Up With Potential Buyers?​

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Preparing a home for the market is a key part of the success it has in the public market. From decluttering & depersonalizing to deep cleaning, and even cosmetic updates, agents should work with you & be able to identify areas that could be improved to satisfy today's buyers. Homes that are prepped correctly sell for significantly more than those that are not. 

Sage by Shea Homes
Sage by Shea Homes, Livermore

What Is Your Process In Reviewing Offers?​

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In the offer process, agents should be reaching out to every party involved on the buyer's side, from the agent to the lender. There are many moving parts in an escrow so having one part not perform at the highest level can create issues. Agents should be qualifying this as soon as the offers are received. 

How Will You Get My Home The Price It Deserves?​

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It's a combination of all of the above. The ultimate outcome is influenced by the ability to create a narrative to convey it effectively to the public and their agents. Presenting the home in its best light while considering client needs, budget and situation are all factors that come into play. 

Ruby Hill, Pleasanton
Ruby Hill Mansion

WHAT'S YOUR HOME WORTH?

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